CyrusPK
Star power is perhaps less important in movies today than it was in decades past. Films are more often sold on a concept rather than a name and it is far less common for a star to have the ability to open a film on their name power alone. The casting for Casablanca Express, a World War II set tale shot in Morocco and Italy demonstrates two types of name casting of the period.
The first is the use of actors who had substantial careers but were perhaps past the point of being headliners themselves anymore. Glenn Ford at the age of 73 and Donald Pleasance at 70 are given substantial supporting roles that rely on their presence and the ability for their names to be used in print and related advertising. Ford had given very few acting p...