Carry On Loving

Ignorance actually is, in this case, Bliss!

As the 1970s began, the Carry On team would continue undaunted by a new decade and a changing of the times, they instead embraced it with innuendo laden open arms - for better and worse as would prove to be the case.

"Loving" finds Sid James and Hattie Jaques as a boyfriend and girlfriend couple operating under false pretences as a wedded bliss couple running a computer dating agency. The central theme is that of a number of hapless and lovelorn singletons who hope to get fixed up by the "Bliss Agency", only to find disaster after disaster, mismatch after mismatch, befalling those hoping for Cupid/Eros' arrows to strike.

It's all very plot less, a sort of rerun of Carry On Regardless but ...

"Sid" (Sidney James) and "Sophie" (Hattie Jacques) run the "Wedded Bliss" dating agency that supposedly uses complex computer algorithms to match couples. Their cleverly entitled "to wit to woo" brochure is supposed to help make true love blossom but it's a "Carry On" so of course you're going to get the mismatches of the century playing out for the next ninety minutes. This is one of the more memorable of the franchise for me. The comedy bond between James and Jacques was always a strong one and here there is just enough humour - as opposed to tacky innuendo - to keep the thing entertaining enough with Joan Sims and a rather unlikely Lothario in Terry Scott, adding well too. It's not one of the better roles for Kenneth Williams ("Snooper")...